![]() While the final selection often comes down to good taste in design and relies on experience developing visual identities, there are a few simple steps that can help you hone in on the perfect typeface for your brand. It's easy to say "pick a font that reflects your brand," but you may still be wondering how to distill a short list of potential typefaces from the endless selection that are available at your disposal. If you want to be perceived as modern and sleek, choose fonts that support that aesthetic. If you're a fun company, choose a fun font that will enhance that personality. Start by drawing from what you want your brand voice to sound like and what your organization's values are. With rare functional exceptions, the world doesn't need new clothing or furniture designs, but people want to look different or evoke a particular feeling or fit with a particular look, and there are trends and styles.” “Typography is like fashion, or furniture. Test for readability and legibility across devices.Pay attention to line height and paragraph spacing. ![]()
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